Description of the system operation
How it works
Our system identifies devices and IP addresses that click on your ads or generate leads from suspicious locations.
We identify operating system parameters of the user's device.
Landing page rendering
We investigate the rendering method and how the control systems of your campaign's landing page are operated.
User behavior on your websites
We analyze how users behave on your website and catch any unnatural actions.
We check the system parameters of the machine that generated clicks or leads.
Fingerprint of the machine generating clicks or leads
For every click or lead we collect up to 200 parameters, creating a virtual fingerprint of the machine that the potential user is using.
Click on your ad or contact form (lead)
All clicks on your ad or contact form go through our monitoring system implemented on a protected site - everything takes less than 100ms, faster than any user can notice
During the monitoring process we collect up to 200 unique values, including IP address, device ID, resolution, user agent, location and more
We analyze and compare collected data in real-time in order to identify suspicious clicks and leads - we employ machine learning and neural networks to catch any fraudulent actions of publishers
Ad fraud identification
If our system detects a click or filling a lead was fraudulent, that information is automatically generated in real-time on the user dashboard panel
Automatic Google Ads ad block
If we identify an ad fraud, your ads are automatically hidden in Google AdWords, making the ad invisible to potential bots and clickers and protected from them
Marketing expense refund for fake clicks and fraudulent leads
Our technology identifies and reports ad frauds in real-time, allowing you to apply for expense returns for fake clicks and fraudulent leads
Frequently Asked Questions
Client-side system installation comes down to including a code snippet in the website's body prepared by our IT. It can also be done by Google Tag Manager.
No. Our system requires mere miliseconds to collect data and detect click and lead fraud, while being completely invisible for a normal user and with no changes to browsing experience.
After the system configuration we track every click on your ads or filling a lead and analyze them for potential ad fraud. Unfair and suspicious sources are blocked immediately in Google Ads to prevent further attacks.
Our system is configured for a given advertiser - that means personalization allowing to fit the right solutions in terms of ad fraud protection for client specific requirements.
We start monitoring and analysis immediately after system configuration.
For new Clients we offer test implementations allowing to test the tool's efficiency and the scale of the ad fraud problem for the given specific case.
Click abusing occurs when one or more persons or bots supplies unwanted or repeated clicks on Pay Per Click (PPC) paid ads. This causes cost increases to the advertiser, who has to pay for each click despite them being worthless.
Ad publishers get paid for each click - real or not. Digital ad platforms are a middleman and each click also brings them profit.
Each billing model - CPC, CPA, CPM - is prone to abuse from unfair publishers and competitors, each having a different approach to fraud operations. Most of the time the fraud culprits are bots or botnets - systems allowing for Internet request automation.
Our system is capable of collecting approximately 200 unique parameters with each click leading to a visit on the advertiser's website. Specialized systems, incorporating artificial intelligence and machine learning among others, allow for detecting which of these criteria and their combinations indicate ad fraud and inhuman behavior.
11. What is a bot?
Bot is a computer program that simulates human behavior, emulating actions making it seem less artificial and more natural. They are able to send leads from unknown sources using your contact form or click on your ads.
According to specialists, 1 out of 5 of clicks is made by a program/bot, each click having to be paid for regardless of its uselessness to an advertiser.
Botnet is a set of computers or other devices with Internet access, which are infected with malware - software used to perform mass actions on the Internet, like sending spam or making money on ad fraud. The makers of a botnet control the infected computers remotely, without the owners' permission or knowledge.
Contact us using the contact form available on our website - our experts will get in touch with you and fill in the details of our cooperation.
If you have any further questions, let us know