Articles

Withdrawal of third party cookies postponed again. This time, Google indicates the second half of 2024 as the new date

Coalition for Better Ads - what is it, how it was created and what are its goals?

Accidental clicks - what they are and how not to waste your marketing budgets on them

Ads.txt and sellers.json - what are they and how do they improve the quality of digital advertising?

The latest trends in online marketing scams

Related products, cross-selling and up-selling - what are they, what distinguishes them and do they really help to increase sales?

Are Ad Frauds „Included” In Internet Marketing Costs?

How has the online advertising market changed in Poland in years 2014-2021? Analysis based on IAB Polska / PwC AdEx reports

User consents - why are they so important and how to collect them?