Articles

The Association of the Employers of the Internet Industry – Interactive Advertising Bureau Polska - what is it and why is it worth knowing?

How do you run your company's online marketing during a pandemic?

Google Ads - what are they, how do they work, and how is it possible that for 20 years they have been one of the most commonly used forms of online marketing?

Impact of malicious BOTs on the functioning of large and small enterprises on the Internet.

How does Coronavirus affect Internet frauds?

How can you tell if your company has fallen victim to online fraud?

How to save on marketing by protecting your business against online frauds?

BOTs online activity. Are BOTs an opportunity or a threat to your business?

The most common internet frauds

Why should organizations use external experts to protect themselves against malicious BOTs?

What is a digital Fingerprint?

A brief history of online marketing

How to exclude individual IP addresses in Google Ads campaigns?

Methods that prevent a device or person from being tracked by an IP address.

What is an IP address and how is it used to track devices and people?

Why can fraud leads be dangerous?

Why is click spamming so important nowadays?

What are malicious BOTs used for?

How to defend yourself from online marketing scams?

5 signs that someone is click spamming your Google Ads.

Who are fraudulent publishers and what kind of fraud are they committing in affiliate marketing?

What are good and bad BOTs?

How to create a strategy that will allow you to obtain online the best leads?

What are the consequences of click spamming your ads?

How to check if you work with fraudulent publishers?

How do click farms work?

Why should the advertiser know where he is getting traffic from?

How are fraud leads created?

Different types of click farms.

How to recognize fraud leads?

Who is affected by the problem of fraud leads?

Click farms - what are they and what are the consequences of their actions?

What are Fraud Leads and what types of them can be distinguished?

BOTS click spam your ads or visit your website? Check what problems can arise from this.

Why would someone click spam your ads and what does this mean for your business?

Check if your Google Ads ad clicks are correct! Where on the Google Ads account you can see invalid clicks?

How and where to report that someone is click spamming your Google Ads?

Click spam (click spamming, click flooding, fake clicks), lead spam (lead spamming) – definitions.

Google Ads click spamming - how to recognize that someone is click spamming your ads?

Different faces of click spamming.

Click spamming by competitors. Is it punishable and what are the consequences?

Incorrect clicks on Google Ads - how to recognize them and what you can do to eliminate them.

Which frauds are advertisers using online marketing exposed to?

Czy CAPTCHA jest skuteczna?

Cookie stuffing – nadziewanie ciasteczkami – co to jest?

Boty w urządzeniach mobilnych

Co to jest web scraping?

Podsumowanie roku 2017 pod względem działalności botów w Internecie

Kto odpowiada za oszustwa w reklamach internetowych?

Oszustwa w modelu reklamowym typu płatność za kliknięcie

Kto? Co? Jak? – trzy ważne pytania dotyczące nadużyć w ekosystemie reklam

System reklam – gdzie są miejsca na nadużycia?

Czy istnieją nadużycia w rynku reklam internetowych?