20% of ad clicks on average are frauds

Images generated by artificial intelligence - copyright issue

The use of images created by AI in marketing creations

How much has Ad Frauds cost the advertising industry in the last 5 years?

We know what the spending on internet advertising in Poland looked like in the first quarter of 2022 - IAB Polska released the latest AdEx report (IAB Polska / PwC AdEx)

Withdrawal of third party cookies postponed again. This time, Google indicates the second half of 2024 as the new date

Coalition for Better Ads - what is it, how it was created and what are its goals?

Accidental clicks - what they are and how not to waste your marketing budgets on them

Ads.txt and sellers.json - what are they and how do they improve the quality of digital advertising?

The latest trends in online marketing scams