Client

sklep.telmor.pl is the online store of the manufacturer Telkom-Telmor – a Polish brand with over 70 years of tradition in the telecommunications industry. The store offers customers a wide range of devices and accessories for receiving and transmitting television signals, with a strong focus on DVB-T2 terrestrial antennas, TV-SAT satellite antennas, as well as complete installation sets and antenna accessories.

Challenge

The store has a very broad and highly technical product assortment.

Customers often:

do not know how to choose the right antenna,

ask about device compatibility,

need quick assistance before making a purchase.

This generated a high number of inquiries to the customer service office, which limited the team’s capacity and extended response times.

Goal

Reduce the workload of the customer service team

Provide instant answers 24/7

Help customers choose the right product more quickly

Improve overall shopping comfort

Solution: eSprzedawca AI

In September, we started our cooperation by implementing eSprzedawca AI – an intelligent sales chatbot.

What is eSprzedawca AI?

eSprzedawca AI is a virtual sales advisor that:

• answers customer questions 24/7

• helps select appropriate products

• recommends solutions

• guides users through the offer

• automates customer service

It operates based on store data and learns from real customer conversations.

Implementation stages

1. Free trial

The cooperation began with a free trial period. The client used a two-week free test, which made it possible to check how the chat works in a real store environment and assess its effectiveness in everyday customer service.

2. Integration with Shoper

The client’s store operates on the Shoper platform, with which eSprzedawca AI is fully integrated. As a result, the entire implementation process was fast, smooth, and required no interference with the store’s code.

The client installed our application, while full configuration and customization of the tool were handled by our IT team, allowing the chat to go live in a very short time. The client chose the AI assistant + discount option, enabling the chat to offer discounts to returning users. ** 3. Decision to fully implement and visual customization**

After the trial period, the client decided to proceed with full implementation of our solution. In the next stage, we customized the appearance of the chat to match the Telkom-Telmor brand’s visual identity, ensuring consistency with the store’s design and a user-friendly experience.

Thanks to full integration with the Shoper platform, eSprzedawca AI also has access to customers’ order statuses. This allows the chatbot to inform users in real time about the status of their order, estimated delivery time, or confirm payment completion.

Chat capsules were also personalized to direct customers to the most frequently searched information. Additionally, we enriched the system with extensive product data – detailed descriptions, technical parameters, and key information – enabling the chatbot to answer questions even more accurately and recommend suitable products.

Results

📊 60–70 inquiries per month handled by the AI chat ➡️ real relief for the customer service team

⏱️ Instant responses ➡️ no queues or waiting for contact

🤝 Better shopping experience ➡️ customers find the right products faster

Summary

The implementation of eSprzedawca AI in the sklep.telmor.pl store:

• automated customer service

• increased shopping comfort

• improved communication

• allowed the team to focus on more complex issues

This is an example of how AI provides real support for sales in e-commerce.

Real customer feedback

The implementation was very positively received by the Telkom-Telmor team. Below we present the customer’s opinion, which best illustrates how eSprzedawca AI performs in the team’s day-to-day work.