Moremoi.com is a Polish women’s fashion brand dedicated to customers who value a conscious approach to fashion. Its collections—covering, among others, dresses, wool sweaters, and blouses—are built on the pillars of slow fashion and the idea of a capsule wardrobe. The brand focuses exclusively on the e-commerce channel, prioritizing relationship-building with its audience online and promoting a timeless, individual style rather than seasonal trends.

CHALLENGES Moremoi.com operates in a highly competitive online fashion market—customers browse many offers and expect:

• quick help with choosing a style or size

• instant answers to product-related questions

24/7 support

IMPLEMENTATION GOALS

• Reduce the workload of the customer service team

• Provide instant responses to inquiries 24/7

• Make product information easier to access for customers

• Improve the overall online shopping experience

SOLUTION: ESPRZEDAWCA AI

eSprzedawca AI—an intelligent chatbot—was implemented to:

• answer customer questions in real time,

• guide users through the product offering,

• respond to questions about availability, sizing, and style,

• recommend products based on user preferences,

• shorten the purchasing path and reduce cart abandonment.

Thanks to integration with Google Merchant Center (GMC), the chatbot has full access to the assortment—including names, images, descriptions, prices, and availability.

IMPLEMENTATION STAGES

1. Integration with the store system

The moremoi.com store runs on the AtomStore platform. The integration of eSprzedawca AI was smooth and seamless—it only required uploading our scripts to the store, without any interference with its logic or visual design.

2. Live optimization

During the test phase, we continuously introduced improvements based on the client’s feedback:

• adjusting the communication style,

• developing sales conversation scenarios,

• improving product recommendations.

3. Decision on full deployment

After completing the test, the client was satisfied with the results—the chatbot was launched in production on the store’s website.

4. Ongoing cooperation and development

From that point on:

• the client reports all feedback and development needs,

• our team implements changes immediately,

• we maintain constant contact and continuous system optimization.

**This is a cooperation model in which AI truly evolves together with the store. ** Key results after implementation

Approximately 370 inquiries per month handled by eSprzedawca AI

• Effective customer service without involving employees

• Approximately 60 additional sales per month generated with the help of eSprzedawca AI

• A tangible impact on conversion rates and revenue growth

• Continuous 24/7 customer support—fast and accurate answers regarding style, sizing, and product fit

• Improved shopping experience (UX)

Summary – value for moremoi.com

• Sales support without hiring additional staff

• Increased revenue thanks to AI-generated recommendations

• Improved customer shopping experience

• Constant access to the full assortment thanks to GMC integration