In the world of e-commerce, making effective use of advertising budgets is crucial to the success of an online store. Unfortunately, click fraud and other forms of ad fraud can consume a significant portion of these budgets. It is estimated that as much as one-third of online advertising spend may be wasted on fake clicks—generated by bots, dishonest competitors, or random “clickers.” As a result, campaigns lose effectiveness, and money literally burns away without any return.

The solution to this problem is Click Scanner by TrafficWatchdog—an advanced ad fraud protection tool that identifies and blocks fake clicks before they can drain your budget. What’s more, thanks to its recent integration with the IdoSell platform, implementing Click Scanner in an online store has become even simpler—just a few clicks and it’s ready to go.

What is Click Scanner?

Click Scanner is a tool designed to combat click fraud in online advertising. Put simply, it’s a “guardian” of your ad campaigns that ensures you don’t pay for fake or worthless clicks. The system monitors and analyzes traffic from all major paid advertising sources: Google Ads, Facebook Ads, price comparison sites, affiliate networks, email campaigns, display ads, and other channels.

Using advanced algorithms (including behavioral analysis techniques and virtual device fingerprints), Click Scanner detects suspicious visitor behavior patterns and filters out fraudulent clicks. Once suspicious traffic is detected, the tool automatically blocks the sources of these clicks, protecting your budget in real time.

Importantly, Click Scanner integrates with your advertising accounts—such as Google Ads and Facebook—allowing it to automatically exclude unwanted IP addresses or devices at the campaign level. In practice, this means the system ensures that those who are trying to drain your ad budget can no longer do so, while you can focus on serving real customers.

What problems does Click Scanner solve?

Click Scanner was created as a response to the various types of ad fraud that online advertisers face. The most common issues it helps eliminate include:

Bot- and script-generated clicks: Over half of internet traffic today comes from non-human sources. Automated bots can massively click on ads while pretending to be real users. These fake clicks quickly drain your budget without generating any sales. Click Scanner detects and blocks artificial bot traffic before it can rack up costs.

Dishonest competitors: Sadly, some competitors intentionally click on rivals’ ads to drive up their advertising costs. Studies show that 7 out of 10 companies admit to clicking on competitors’ ads. Click Scanner can identify and block malicious click fraud from competitors by recognizing repeated visits from the same devices or suspicious series of clicks.

“Clickers” and disinterested users: Sometimes ads are clicked by people who never intend to buy anything—such as random internet users seeking information, people chasing rewards for clicks, or even disgruntled ex-customers acting out of spite. Such worthless traffic lowers conversion rates and distorts campaign statistics. Click Scanner analyzes on-site behavior (e.g. no activity after clicking an ad) and can identify visitors with no purchase intent, preventing them from generating future costs.

Click farms and attacks from exotic locations: Organized click farms or botnets can “burn” a store’s ad budget in a short time by generating hundreds of fake clicks from different IP addresses (often through proxies or VPNs). Click Scanner monitors the origin and nature of clicks, detecting traffic from unusual, exotic locations that indicate fraud. If your Polish store suddenly receives hundreds of clicks from the other side of the world, the system flags and blocks it.

Dishonest affiliate networks: In affiliate marketing, some partners attempt fraud—such as artificially generating traffic or using cookie stuffing to claim commission. Click Scanner helps identify suspicious affiliate activity by detecting publishers generating abnormally high click numbers that don’t translate into real sales. This ensures you don’t pay commissions for fake transactions—the tool provides evidence of fraud, protecting your affiliate program.

Benefits of implementing Click Scanner

Deploying Click Scanner translates into tangible benefits for an online store and its marketing team. The main advantages include:

Ad budget savings: Most importantly, you no longer pay for empty clicks that bring no value. Every penny of your budget works to reach real customers rather than “disappearing” on the counter without results. Stores using Click Scanner often find their budget lasts longer and generates more conversions because it’s no longer consumed by bots and click fraud.

Improved campaign performance (higher conversion): By eliminating fraudulent traffic, you increase the share of valuable visits to your store. Campaign effectiveness indicators automatically improve—conversion rates and ROAS go up because your site attracts genuinely interested customers. One company using Click Scanner noted that the savings are “visible right away on ad platform invoices, with no drop in conversions.”

Automation and time savings: Click Scanner works 24/7 in the background, constantly protecting your campaigns. It frees marketers from manually analyzing logs or excluding suspicious IPs. The system detects anomalies and reacts instantly, meaning less work on your end. You can focus on optimizing ads and creatives while knowing fraud is under control. TrafficWatchdog also offers full technical support if you have any questions or doubts.

Easy implementation and zero risk: The tool is simple to deploy (especially with the new IdoSell integration), and testing it is free. A 14-day trial lets you see how Click Scanner works in your store with no commitments. There are no long-term contracts—if you decide not to continue, you simply cancel after the trial without losing anything. This flexibility makes trying the solution virtually risk-free while offering potentially very large benefits.

New integration with the IdoSell platform The IdoSell platform (formerly IAI-Shop) is one of the most popular SaaS e-commerce solutions in Poland. If your online store runs on IdoSell, we’ve got great news: **Click Scanner is now available as an official app within the IdoSell **ecosystem. This means you can use this tool directly from your IdoSell admin panel—no manual code integration or complicated configuration needed.

IdoSell has added Click Scanner to its Apps library (in the marketing/automation category). This integration gives store owners many benefits: quick installation, data synchronization, and easy service management. Once you install Click Scanner, all fraud protection mechanisms work just like in a standard implementation—the only difference is that setup and connection are reduced to just a few clicks. There’s no need to manually install scripts or contact your IT team—IdoSell will automatically add the necessary code to your store and connect it to your TrafficWatchdog account.

How to launch Click Scanner on IdoSell

Install the app: Log in to your IdoSell admin panel. Go to the Apps section, find Clickscanner on the list of available apps, and click Install. The whole process is automated—fast and hassle-free.

Configure and connect: After installation, go to Marketing & Integrations → Clickscanner in your IdoSell panel. You’ll see the service configuration options there. If you don’t yet have a TrafficWatchdog account, create one (only basic registration is required). Then connect your store with your new account—the app will guide you through this step by step. Once connected, Click Scanner will start monitoring traffic in your store.

Free trial and next steps: After integrating, you can immediately start a 14-day free trial (for new users). During this time, the system will work at full capacity, showing you how many suspicious clicks it blocks and how much money you save. After the trial, if you’re happy with the results, you can pick a subscription plan in the TrafficWatchdog or IdoSell panel that fits your store’s traffic volume. If not—you can simply let the trial expire.

Click Scanner’s integration with IdoSell is very convenient—setup takes just a few clicks and some basic configuration. You don’t need to worry about the technical side, and if needed, both TrafficWatchdog and IdoSell support teams are there to help. This combination of a store platform and an anti-fraud tool is a big time-saver and especially helpful for less tech-savvy store owners.

Protect your campaigns—don’t get defrauded

In today’s competitive e-commerce market, the effectiveness of your ad campaigns is just as important as your products or customer service. Ignoring click fraud risks losing a significant portion of your marketing budget and skewing your campaign results. Click Scanner was built to prevent this—it acts as a protective shield for your PPC campaigns, making sure you pay only for real chances to make a sale.

Thanks to the new integration with IdoSell, using this solution is easier than ever. If you run a store on IdoSell, you can activate powerful click fraud protection in just minutes and start safeguarding your budget right away. The first results are often visible quickly—useless clicks go down, cost per acquisition drops, and sales stay steady or even grow.

It’s better to protect your campaigns early than wonder later why your budget disappears so fast. Don’t let bots, click farms, or dishonest competitors waste your money. Use tools like Click Scanner to make sure your marketing budget works toward real results. With the new IdoSell integration, setup is simple and the free trial lets you see the benefits for yourself. Take a small step toward safer, more effective campaigns—the results might exceed your expectations, and the saved budget can fuel your business growth instead.

In short: Click Scanner by TrafficWatchdog is an ally for every online store in the fight against fraudulent clicks. It protects your ad budget, boosts your campaign performance, and—thanks to its IdoSell integration—makes all this easier than ever. If you want every penny spent on ads to have a real chance to pay off, it’s worth trying Click Scanner and joining the stores that refuse to get click-drained. Good luck!